BRAND MOTIF & MISSION STATEMENT
Our leopard is our brand motif. We associate it with self-image, positioning, added value and uniqueness. It fascinates and inspires us! It is probably the most persecuted big cat in the world. This is why we especially support leopards.
LEOPARD: Professionalism & passion
- The Leopard is unsurpassable in its way: searching, finding, judging, efficient, dynamic, passionate, pragmatic and accurate.
- He is confident, professional and successful. When success demands it, he is determined, gripping and assertive.
- He has charisma and personality.
- The characteristic of the leopard ideally describes our self-image as well as the 7 core elements of our “we-brands”: clear positioning, self-responsibility, values, dynamics, emotions, trust and success.
SEARCH/HUNTING SITUATION: Dynamics & target focus
- We start our projects with an exact and systematic analysis of the wishes and goals of our customers.
- On the basis of a tailor-made and clear strategy, we are dynamic in the realisation with a pragmatic focus on the objectives.
- The search/hunting situation of our leopard shows highest dynamics, maximum commitment and professionalism with the clear goal to achieve the best possible result.
BLACK: Clarity in terms of self-conception & positioning
- The basic colour black of the fur embossing and contours of our leopard stands for clarity in terms of our self-image and positioning.
- We are reliable, loyal, conscientious and have a handshake mentality.
HIDE COLOUR: Customized & individual solutions
- The coat colouring of our leopard in shimmering and multifaceted orange, yellow and reddish shades shows creativity and individuality.
- We develop tailor-made solutions.
GOLD: benefits, added value & uniqueness
- Our Leopard was created with a very high demand on design, line management, colour choice and technical implementation.
- It stands for top quality and uniqueness as well as our striving for the best possible result.
- The colour accents in gold of our leopard stand for the realisation of benefit and added value.